EDA's Rob Norris speaks at AED: Marketing with Big Data


EDA's Rob Norris at AED: Marketing with Big Data

January 16, 2013


EDA’s VP of sales and marketing Rob Norris presented to the annual AED Summit in Las Vegas the week of January 15, 2013. Norris’ presentation, “Marketing with Big Data,” was attended by conference attendees during lunch on Wednesday.

“Data is driving decisions in business today and these executives are overwhelmed with the explosion in data they have at their disposal,” said Norris. “Many of the AED members are our customers and our job is to make sure the data we deliver is easy to use and helps them make decisions that improve their dealerships.”

EDA recently launched a major new version of their flagship product EDA Online. The software is accessible through a web browser which gives sales people in the field access to valuable company and equipment information via laptop or tablets. 

About EDA

Since 1988, EDA, a division of Randall-Reilly Publishing Co., and its more than 55 associates and researchers, has provided data-driven market insight to those who manufacture, sell, service or finance equipment in the agriculture, capital markets, construction, lift truck, logging, office equipment, printing, machine tool, trucking and woodworking industries. EDA's insights and robust platform of transactional-based data help businesses guide strategic planning and day-to-day operations; identify regional hot spots and competitor market share; anticipate growth trends and emerging markets; exploit new product opportunities; and target qualified prospects using detailed contact information and equipment purchasing histories. EDA offers insight its customers can act on, resulting in a competitive advantage and a positive return on investment.

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