An EDA White Paper

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Getting Started with eMarketing: Maximizing Your Online Presence and Marketing ROI

Dealer Marketing 360 Series | 6 of 6: 

When you’re thinking about marketing tactics for your dealership — in particular those tactics related to eMarketing — the choices are many and the costs vary wildly, while your own expectations for a positive return on investment (ROI) remain high.

In this EDA Dealer Marketing 360 white paper, we’ll try to help you define and navigate the eMarketing options that are available. We’ll offer an overview of basic and advanced tactics, followed by more detail on the core tactics that we feel will deliver the most bang for the buck. We’ll also offer some specific best practices of what’s working.