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Market Analysis

Dealer Marketing 360 Series | 4 of 6: Understanding your market is a significant key to being able to outperform the competition. You know it intuitively, yet taking a step back and a fresh approach to analyzing your market can pay huge dividends — and even uncover some things you may have overlooked.  

In this EDA Marketing 360 white paper, we’ll take a closer look at market analysis, then follow up in the next one with ideas about how to take that information and institute tactics that will help. As you read through this, ask three key questions about your dealership:

  • Who’s buying?
  • What are they buying?
  • How does it affect me as a dealer?


Look for future Dealer Marketing 360 White Papers covering these topics:

  • Uncovering Opportunities and Getting off the Cowpath
  • Making Trade Shows and Expositions Work